The South Asian market is hard to reach but is well known to deliver better than average discretionary spending power. It is by far the fastest and wealthiest growing market in Canada and the USA, boosted by increasing immigration numbers.

The total buying power of this market is estimated at over $20 billion annually. The challenge is how to target this influential demographic and get them to engage and respond. There are 1.2 million Canadians and 3.4 million Americans with a South Asian heritage that follow entertainment, culture and events back home and locally.

Founded in 2001, mahiram.com has become the dominant online community and portal for entertainment, fashion and lifestyle for South Asians and fans of this culture in North America. It boasts the world’s largest member base for a Bollywood-oriented social networking community with over 120,000 of active users.

mahiram.com achieves exceptional results by blending rich content that includes the latest daily media updates on movies, music, entertainment, community events, cultural and fashion news, lifestyle trends plus hundreds of thousands of photos of Bollywood celebrities plus videos and interesting articles.

“Our expertise in online media and marketing has made mahiram.com a focal point for our audience to keep current on Bollywood”, says Riaz Ladha, CEO and Co-Founder of Sitetix Ltd. “Advertisers can cash in on the “East meets West” interest in movies like Slumdog Millionaire where Bollywood meets Hollywood”.

“We have had years of experience in building loyalty with the community and getting them to respond to online offers on a timely basis; with better than average response rates”, quoted Ladha. “We have also had great success in building brand awareness for our advertising clients and driving traffic to retail stores”.

There is a unique opportunity for advertisers to reach this highly desirable South Asian demographic with unique interactive marketing programs that include banner advertising, promotions, contests, rewards and special event campaigns. A new media kit is available at mahiram.com/advertisers/

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Mahiram.com is a wholly owned subsidiary of Sitetix Ltd. established in 2008 with head offices in Toronto, Canada and content production teams in India and the United Kingdom, “bringing Bollywood and Hollywood together”. Sitetix Ltd specialises in providing interactive marketing services, database management and customer loyalty with a full service Advertising Agency for Ethnic Communities in North America.

Sitetix Ltd.
30 Clayson St.
Markham, Ontario, Canada.
Tony Rothschild
Corporate Communications
416-998-9619
Tony.rothschild@mahiram.com