3 Idiots Create History in the Overseas Market
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3 Idiots from the Vinod Chopra Films camp has broken all records to become the highest
grossing film in the overseas market.
The Aamir Khan-Sharman starrer has won the hearts of the Chinese audience, who cannot
get enough of the Phunsuk Wangdu and the Ranchodas Chanchad characters played by
Aamir. 3 Idiots, which released in India in 2009, was released in China just two weeks back
with only 900 prints. The movie has become an instant hit there and has collected around
Rs 11 Crore in just 14 days.
A delighted CEO, Sameer Rao, talking on behalf of Vinod Chopra Films, said “Mainland China
is the second biggest film market after the US but it is very difficult to enter because only
twenty foreign films can be screened in China in a year. After its success in just two weeks,
the VCF camp has built high hopes that the movie will have a very long run in the Chinese
market. Anil Arjun, the CEO of Reliance Media Works, said, “The message in the film has
been the pull factor in the film. Such a great response from a non-traditional territory like
China is a welcome phenomenon for the Hindi film Market”.
This extra ordinary success in the Chinese Market has made 3 Idiots the highest grossing
movie in the overseas market with a total of Rs 121 Crore.
opened doors to other Indian movies in the Chinese market. Audrey Lee, the owner of the
Chinese Distributor Firm Ekdo Films, said “Films from various countries are given a chance
to be released in China under the quota system. As 3 Idiots is doing very well, Indian Films
now have a better chance to be released in China. The local distributors too shall try hard as
they have seen the response an Indian film can get”.
The success of 3 Idiots has
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Tags: 3 Idiots, 3 Idiots Create History in the Overseas Market, Aamir Khan
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