At noon yesterday, tickets for IIFA 2011 went on sale to the general public.

By 2:00pm, the IIFA award tickets were much higher in demand than anyone expected. And by evening people were finding it increasingly difficult to get their hands on tickets. The popularity of the big show had tickets selling out fast.

Not only were we being flooded with phone calls, emails and questions of concern, but our website was being flooded with hopefuls that thought MAHIRAM.COM was the way to IIFA tickets. Unfortunately that was not the case, however we are trying to help everyone out as much as possible. Hopefully we will succeed in helping all of you for this most awaited event in Toronto.

FOR MORE UPDATES, FOLLOW @MAHIRAM ON TWITTER, AS WE WILL BE UPDATING EVERY NOW AND THEN

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• March 8, 2011 -- IIFA to hold Raj Kapoor film festival in Toronto
• March 8, 2011 -- We will miss Mr. Bachchan at IIFA: Anil Kapoor
• March 4, 2011 -- 2011 KICK START WITH THE IIFA VOTING WEEKEND