Surprised to see a “Bollywood Flick” with the title like “I Hate Luv Storys?”

So the first thing someone would do is check out this movie for its title

You can not have a Bollywood film with a Love Story, and this movie hasnt taken that away from its usual tradition

First time director Punit Malhotra, I HATE LUV STORYS is his first attempt and has made great justice to  his work, to Karan Johar his producer and the film fertinity.

There are four factors to this film: The fresh pairing and chemistry between the lead cast, tremendous youth appeal, terrific music and magical moments that make a love story work.

The makers have never claimed that I HATE LUV STORYS will change the face of Hindi cinema. Nor did they ever claim that I HATE LUV STORYS will change the mindset of the viewer towards romantic films.  It’s this age-group that would come out smiling, cheering and rooting for this prem kahani.

Story is about Jay [Imran Khan] who works for an assistant director Veer [Samir Soni], the most famous romantic film-maker of Indian film industry, Jay has little option but to live with larger than life, glossy, cinematic love on an everyday basis. Things only get worse when he is made to work under the new production designer on the film, Simran [Sonam Kapoor], with whom he shares the strangest first encounter.

Simran loves love stories, so much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend Raj [Samir Dattani], she lives a blissful, dreamy life. One that is rudely interrupted by Jay’s cynicism.

On the whole, I HATE LUV STORYS is a young and vibrant love story with tremendous appeal for the yuppies. The fresh pairing and the on-screen electrifying chemistry, the lilting musical score and the magical moments in the film should attract its target audience – the youth – in hordes. If you’re young or young at heart, this one’s for you!

Mahiram.com gives it a 4/5

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