AZA exclusively introduces the Rocky S Couture 2007


AZA introduced the Rocky S Couture Line 2007 at the AZA flagship store in Mumbai last evening with a fashion soiree. The couture line will be retailed exclusively at AZA both Mumbai and Delhi. The signature collection of Rocky S Couture is all about sensuality laced with femininity about a woman whose essence lies in her coy yet self assured charm and it is these conflicting thoughts captured in the Rocky S Couture line.

Present at the exclusive showing choreographed by Marc were Dr.Alka & Atul Nishar, their daughters Priyanka & Devangi, Rocky S,  Shilpa Shetty, Bipasha Basu, Dino Morea, Dia Mirza, Aarti & Kailash Surendranath, Ananya, Bharat Dabolkar, Sabina & Anil Chopra, Chhaya & Nirmal Momaya, Shamita Shetty, Samir & Palak Seth, designers Narendra Kumar Ahmed, Vikram Phadnis, Nikhil Mehra, VJ Sophie, Divya Palat & Aditya Hitkari, Glen Keiser, Jim Cunningham & Elizabeth Kauffman of the US Consulate, Remu, Naaz & Muna Javeri,  Chirag & Tanaaz Doshi, Monica Vazirally, Poonam Soni, Hrishant Goswami among others.

Says Dr.Alka Nishar, Founder AZA, “It has always been our endeavour to bring the season’s best and the most exclusive sought after designer collections year after year. We begin this new season by exclusively introducing Rocky S Couture 2007 and thereby maintaining what AZA offers ample of style and glamour.”

Says couturier Rocky S, “My association with AZA since its inception has only been natural wherein fashion meets chic designer house. With the launch of the Rocky S Couture line, its flamboyance at its best. For me fashion is the variant while ’style’ is elemental, so create your own style and wear it with élan.”

Re-inventing style, silhouette and surface texture the entire collections span a mix of opulence, ethnicity and modern charm. The first collection is inspired by the culture and moods of the east. A palette of creamy pastels hues, transcending from peach, apricot, old rose, honey to olive are complimented ribbon appliqué, thread and crystal embellishments. A distinct mix of elements and ornamentation are punctuated with details in vivid hues telling an inspirational story of oriental charm.

The second collection talks about ethnicity in opulent traditional hues, those of fiery gemstones and earthy neutrals. An eclectic mix of rich weaves brocades and georgettes; this collection speaks of the magic of a resplendent bygone era. The silhouettes ornamented with antique gold sari work and the traditional Indian ‘gota’ enhanced with mirrors and stones, are a reflection of the past. The silhouettes are flattering, the styles are glamorous and the ensembles truly enthralling.

From rich ethnic allure to opulence the third collection is the look of elegance and serene flamboyant in it’s palette of fresh & fiery hues of strawberry pink, sunset orange and cherry red kissed with aqua. A fusion of graceful and modern silhouettes combined with rich embellishments like silver crystals and antique gold mark, this is a truly glamorous collection. The look is all about contemporary fusion. Completing the interesting mix of fusion, old world charm and opulence the finale collection is illusionary and dreamy. In transparent shades of candy pastels like pale pink, powder blue and soft lemon, the separates are accentuated with silver ribbons, lace and tonal sequin work.

All collections have a complete range of customized bridal lehengas, opulent saris, glamorous cocktails and chic fusion wear, to cater to the various fashionistas.  From custom bridals to elegant cocktail and luxurious saris, the whole look is distinct and inimitably Rocky S.

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